Every one of us aspires to stay healthy. The world has been a busy place for a while now and it is not always possible to take out time to visit your favorite gym/aerobic classes/yoga classes for daily workout sessions. And now that the pandemic has shaken things up, even more, most of us are locked down in our houses wishing for better health to attain immunity against this deadly virus.
Most of us are now relying on Fitness and activity tracking apps. As per the stats by Grand View Research, “The global fitness app market size was valued at USD 4.4 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 21.6% from 2021 to 2028.”
The spread of the COVID-19 pandemic resulted in nationwide lockdowns and social distancing norms. This has led to a transition to virtual fitness from traditional studios and gyms. This, in turn, has increased the downloads and usage of fitness apps.
In this article, we are guiding you through the process of building a successful Fitness app for your business. We are giving you a step-by-step process from an idea to the marketing of your app. Continue reading to know more.
Step 1: Decide the Type of the Fitness App You Want to Build
The first step to build a successful fitness app is to decide the kind of app you are looking to invest in. Below are the four most popular types.
As per the Market Study Report, Activity tracking apps are the most used by all user groups. Activity trackers use highly defined sensors and correctly monitor daily stats, such as steps taken, distance traveled, the difference in altitude, median walking speed, etc.
Dieting and Nutrition App
People seeking to lose/gain weight or those trying to get in better shape use the best in market Diet and Nutrition apps so as to keep track of their meals. Such kinds of apps easily count their daily calorie intake and eventually suggest what to eat so as to keep you under your daily recommended calorie counts. The app also keeps suggesting you the daily intake of other minerals and vitamin-rich food so you never miss out on essential nutrients.
The idea of such kinds of apps is simple. These apps work like your gym trainer, providing users with exercises and training plans as per beginner, intermediate and advanced levels. These apps are a good way to help workout freaks carefully manage workout difficulty, intensity, and duration. The apps are a great hit these days amid the COVID pandemic lockdown when everything is closed down.
Not just the body but a fit and calm mind is also the need of the hour for all of us. A meditation app is specially meant to calm you down, connect your body to your soul, and let you lead a happy life. These apps are the most adopted apps of the recent times when people are filled with depression, the stress from the current ongoing pandemic situations.
Also Read: Healthcare App Development Trends 2021
Step 2: Decide Whether You want to Keep it Free or Paid
If a user wants to own the app, he/she would have to pay an upfront fee. However, a convincing price in line with the brand is sometimes challenging to achieve. Another way to spin this is to introduce subscription plans for the users.
If a user wants to opt for additional features or services, he/she would have to pay for in-app purchases.
You may also divide your app into two versions: free and premium. The first one has a limited feature set or is a trial. The premium version involves a subscription.
Ads allow you to monetize your app indirectly whenever a user clicks or watches any ad your app displays. In such kinds of apps, users may not have to buy anything directly, but they will see ads that your app shows.
Sponsored content is more or less like ads. The only difference is- sponsored content focuses on a partnership with a training center, or a wellbeing expert. They provide information, tips, videos, anything useful to the customer. When your audience watches it, you get paid.
Step 3: Research the Market & Plan Your Fitness App Features/Functions
Research the market
You must first understand the platform and the target audience. Decide who your customers are, what are their fitness goals? How will they use the app? Is it going to be available on their phone only, or can they use it on the smartwatch too? Getting an answer to all these would further ease down your Fitness app development process.
Prototyping and planning
Now when you know your customers well, you would better plan the features and functions your app should provide to your target users. Keeping all features in mind, make a prototype of your app. Next, focus on the development of those features.
Integrating the Best-in-App Features/Functions
When you have decided what your Fitness apps would offer to their unique customers, it’s time to bring life to your project. Consider integrating all basic functions like- users sign up with an existing account, mail, phone, or Apple ID. Put in advanced features like-
- Workout apps especially would benefit from having a feature to type in and track user body measures. Workouts themselves need schedules, adjustability, and sufficient information.
- Putting a live streaming feature to have a shared aerobics class, for example.
- Other integration ideas could come from an audio streaming service or a smartwatch.
Step 4: Building the Final App
The roadmap is clear now and it’s time to begin development. Make sure you build the project with planned architecture, well-chosen development frameworks with all the testing continuing in between. Also, ensure user experience and interaction systems are executed properly before finally launching your app.
Before the app release, it’s crucial to have a marketing strategy in place so that users get an idea about your app and would come to it. For proper marketing, consider Google or Facebook adverts, use the potential of social media, partnering with influencers, or joining hands with fitness companies.
So, now when you are aware of the complete tutorial guide for building a successful Fitness app, it’s time to give wings to your Fitness project and continue witnessing immense growth. Get inspired and you are ready to dive right into a scalable fitness app development!
Looking to build your own Fitness app?
QSS Technosoft is the most reputed healthcare and Fitness app development company that has been delivering award-winning mHealth solutions to different healthcare clients across the globe. With a team of 150+ expert healthcare app developers, the company has delivered 100+ custom healthcare apps for healthcare-related clients from patients, hospitals, doctors to pharmacists, and other healthcare departments. QSS is also known for offering a wide range of digital services aligned with trending technologies like blockchain, AI, Analytics, Chatbots, IoT, and more.
Get in touch with QSS experts to build your Fitness app within budget and timeline!
Rashmi Kanti is a passionate content writer & a blogger having written numerous blogs for IT domain. Being into the Blogging world for the past 5 years, she is presently contributing technology loaded articles & blogs regularly to QSS Technosoft. Rashmi has a proficient knowledge of the latest market trends in the mobile & web applications and expresses herself a big technology geek.