healthcare mobile app development

Healthcare Mobile App Development 2020: What Do Patients Really Want?

Healthcare apps is the top mobile app technology trend ruling the year 2020.  Today, most of the healthcare providers and big hospitals are investing in healthcare app development to improve the condition as well offering quick and quality services to patients. Most of the healthcare organization seeks developing the healthcare app to eliminate the communication gap between doctors and patients.

mHealth apps are being used to fix an appointment, review prescriptions and communicate with doctors via video call for online diagnosis or treatment.

With over hundreds of health apps being launched on App store & Google Play store every day, it’s surprising to see that the majority of them fail to match the patient’s expectations.

According to the app usage data, “most of the healthcare apps have less than 10,000 downloads. There are more than 400,000 healthcare apps available in the app stores, but very few of them have succeeded.”

So, why are patients showing least interest in downloading most of the hospital & healthcare apps? Well, this article will make you aware about what exactly patients look in a mobile healthcare app and how medical app development companies can align their requirements successfully within their mobile app.

What Exactly Patients are Looking for in Mobile Healthcare App?

There is no doubt that Mobile technology is positively transforming the healthcare industry. Before you start building an application, you must identify if your app is able to solve the problem of the target group of users it is made for- Doctor or Patient. 

What Exactly Patients are Looking for in Mobile Healthcare App?
 

Most of the Patients look for these three functionalities in an app

  • the ability to fix/schedule/cancel an appointment
  • the ability to request online prescriptions
  • easy access to their medical records.
  • Adding these basic yet powerful functions to your app will not only improve patient satisfaction but will eliminate the risk of your app getting uninstalled by the user. Below, we are discussing some more factors that will help you get what patients really want and what areas you should focus on when developing a healthcare app.

    Easy Access to Basic Features/Functionalities

    It’s good to have unique features and functionalities in your app, but make sure to make basic features easily accessible to your users. 

    Patients, today, are more looking for the basics functions in mHealth. Make it as simple as possible for patients to navigate through the app. Give them quick access to booking, changing, or cancelling the doctor’s appointment. Poor navigation will adversely affect the user behaviour and they may end up uninstalling your app. 

    App should Integrate well with Wearable Devices

    Wearable devices such as smart wrist watches are in trend these days. According to a new study by Juniper Research, the healthcare wearables market will reach $20 billion by 2023.

    The wearable device is able to gather critical health data of the person such as heart rate, blood sugar, tremors, sleep & diet patterns, as well as other physical activities. This data helps patients know about their fitness routine and keep a check on their overall health. Integrating this feature into your healthcare app will help considerably help the patients who are the users of these wearable devices.

    Detailed & Actionable Information

    Patients will only be going to download your app if it provides something positive in return. Giving information just for the sake of it will not work anymore.

    Today, patients look for detailed information about their condition, the causes, and then take action based on the available opportunities. Your healthcare app should be designed in such a way that it would be able to offer detailed and actionable information about a specific health condition.

    Offer Simple Yet Amazing Digital Experience

    Poor user experience is one of the main reasons why the majority of mobile health apps fail to lay first impression on users. Thus, offering an eye-catching digital experience is equally important to get your healthcare app successful among end-users. In your app, offer the most user-friendly UI and attractive data visualization as per your targeted users. For example, if you’re targeting older people, go for bigger icons and larger texts in your app.

    App should easily communicate with Hospital Staff & Doctors

    Your mobile app should allow patients to easily interact with healthcare professionals. Study reveals that most of the hospital visits are for very basic purposes that can be handled over the phone.

    Offering an interactive platform where users can connect and interact with doctors would keep patient’s interest intact. Telehealth services help patients save a lot of time and effort on hospital visits.

    So, How to Get Started?

    To get started with your next Healthcare mobile app development considering all above ‘must to have’ features, we recommend you to first develop a Minimum Viable Product (MVP) for your app.

    MVP is a smart way to know the exact requirements of your customers. It is the most basic version of your app equipped with the primary features that helps you generate a lot of actionable insights from early users of the app. This way you can tackle the mistakes after user feedback & review and implement them further to improve your healthcare app.

    Get Connected to an Experienced Technology Partner

    Seeking to develop an incredible health app? Prefer healthcare app developers from top world talents only at QSS Technosoft Inc.

    QSS Technosoft Inc. has an award-winning team of 150+ web and mobile application developers with vast experience in emerging technologies Healthcare apps, AI, Machine Learning, Chatbots, Blockchain etc. QSS Technosoft Inc. has created several web and mobile apps to address different healthcare needs, from booking doctor’s appointments to getting health insurance and patient monitoring apps.

    Focusing on your success by creating most user-friendly healthcare mobile apps for patients, we feel proud mentioning our large base of happy clients from across the globe.

    Got an awesome mobile health app idea? Let us discuss in detail.

    About Author:
    Author Rashmi Kanti is a passionate content writer & a blogger having written numerous blogs for IT domain. Being into the Blogging world for the past 4 years, she is presently contributing technology loaded articles & blogs regularly to QSS Technosoft. Rashmi has a proficient knowledge of the latest market trends in the mobile & web applications and expresses herself a big technology geek.

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