Buzz360 App

A campaign database management app which mobilizes volunteers and supporters to spread the implications of the created campaign. It establishes a relational outreach and empowers the users to connect with the world.

SwipeRed (Buzz360) is one of the most advanced campaign solutions of recent times which facilitates users to create a powerful community with just one tap.

Country United States of America
Service
Industry Multiple
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Process Followed

Developing a successful mobile application involves a comprehensive pre-planning strategy. We, at QSS, satisfy the client with their requirements by assessing the project idea thoroughly which results in a constructive digital application. The development process of the campaign management app involved all the major elements such as problem identification, assessment of proposed projects etc.

PROBLEM IDENTIFICATION
FEASIBILITY STUDY
SOLUTION IMPLEMENTATION
CHALLENGES
FINAL OUTCOME

Problem Identification

Gathering real-time response elements and opinions of the community over a campaign database is something which has to be modernized. The client approached us intending to build a digital solution which can bring back the sense of community and optimized to spread a cause among the populace.

Allow users to create a campaign in a go
Easy to share the created campaigns among different platforms
Real-time campaign lead track
Enable users to create a group of supporters and volunteers

Feasibility Study

When we connected with the client to discuss the major aspects and functionalities of the app, we realized the need of technical specifications to integrate into the solution so that each and every campaign can be advocated in minimal time and effort. The QSS Technosoft team aimed to make SwipeRed a unique platform that integrates the party units and campaigns to exchange events.

Quick campaign analysis
Enable contribution tracking
Automatic volunteer management
Track members of community and volunteers
Allow users to customize the campaigns

Solution
Implementation

User research

Since the users are inclining more towards mobile apps, it is important to design the app which caters to the needs of users. In order to understand our target group, we carried out user research among different groups of people.

Product discovery workshop

Product discovery workshop not only guarantees the favourable outcomes for the business but also helps the project development team explore the requirements and vision of the project. With the help of a discovery workshop, the team can take the app idea from point A to point B effortlessly. In order to achieve success, our team of well-versed UI/ UX designers and developers focused on setting up a common strategy for building the project that adds value to the user’s life.

This workshop was all about knowledge sharing and the question put up session. During the session, the client enlightened us through the functions and technologies that they want us to formulate in this campaign based app which helped our project development team to prepare strategies and understand critical details. In primarily, this overall workshop helped in identifying the rabbit holes in an early stage so it can be avoided throughout the development process.

Competitor Analysis

After the discovery workshop, our next step was to examine the industries who are in similar businesses like us and have development corresponding apps. While performing this operation, we gained an insight into what functionalities to keep in mind which can help our app to flourish.

Sample interview questions

On what programming language and framework you want us to incorporate the application?

Do you have a specific preference or particular features you would like to incorporate in the app?

Would you want us to integrate CRM features to track and manage campaign leads?

Do you need separate designs for iOS and Android or would you like to keep the same interface for both the platforms?

Please let us know about your preference for the development approach for this app?

Do you have any monetization models in your mind for this app?

The Challenges

Mobile app development is a seemingly growing industry and there are many ifs and buts the team of developers come across while putting an idea into practice. Major difficulties our team of experts faced while incorporating a campaign database management app are -

Eliminate the conventional way of lead tracking
Back it up with a mapping feature to identify supporter's interactions
Employ real-time response feature for all the created campaigns
Integrate features to track behavioural data
Equip the solution with one tap response record aspect
Third-party integration for expanding the outreach of the campaign

Final Outcome

After bringing everything to action, we presented wireframes to the clients which helped them understand the rough idea of how the system would function. Along with this, we also provided the client with a questionnaire document asking major preferences they want to integrate into the app.

Intuitive design and a wide range of practical features
Helps in refining the complete database of campaign
Ensure the division of work and control
Allow users to manage multi-channel campaigns in a go
Monitor the performance of campaigns in real-time
Personalized invite capability

Information Architecture

Technology Stack

React Native

AngularJS

Node.js

My SQL

HTML5

CSS3

AWS

GitLab

ASANA

QSS Technosoft delivered a comprehensive top-notch campaign solution. It is one of the companies that actually know how to manage a project and complete it within the timeline. I would recommend QSS Technosoft for any future projects.

Anonymous

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