GoPro A survey filling app for tournaments

GoPro A survey filling app for tournaments

A solution built for senior living communities enables living residents to manage the sales, marketing, and customer support process at every stage.

With automation marketing functionality, the application strengthens lead management and improves marketing processes.

Country United States of America
Service CRM
Industry Multiple
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Process Followed

To build the best CRM solution for senior living facilities, we at QSS followed a five-step streamlined process that is - developing detailed problem statements, recognizing the practicality of the product, leading discussion sessions with clients, and eventually crafting a consolidated application.

PROBLEM IDENTIFICATION
FEASIBILITY STUDY
SOLUTION IMPLEMENTATION
CHALLENGES
FINAL OUTCOME

Problem Identification

In the era where sales and operations are ruling the marketing industry with different ongoing strategies, the modern marketing method still needs to be revamped which further helps to amplify the reach of sales. For that said, sales CRM software for senior living communities may help industry experts and salespersons to centralize their techniques with marketing automation functionality.

Track sales opportunities with ease.
Helps in managing the data of senior living communities.
Allows entering leads received from referral sources and phone calls.
Assign leads to sales staff for follow-up.

Feasibility Study

After discussing the app design with the client, we formed an idea that a sales CRM app for senior residents needed to be developed that can help companies in capturing prospective resident information and building marketing campaigns. This cloud-based CRM solution will also facilitate senior living communities to improve operations and drive a better customer experience.

Full-fledged marketing contacts management.
A calendar that marks regular activities.
Providing users with a detailed inventory management platform.
Sales process managed by a workflow engine.
Collection of big data for leadership teams.

Solution
Implementation

User research

If you are zeroing in to revolutionize the CRM industry with your sales CRM app, conducting a survey among different users is one of the foremost actions to undertake. It helps you understand the user’s expectations and helps you meet the same.

Product discovery workshop

Developing an app is not just about following a simple process and coming up with results in the end. Many things fall in between. Creating an idea of a product's objectives through detailed research is one of the things that help in the success of a mobile app. The product discovery workshop is a phase where the team visualizes the scope of the app and defines features that create value for end-users.

We at QSS conducted a product discovery workshop with the client where we discussed every detail of the application. The main purpose of the workshop was to consider the practices that would be recounted while creating the mobility solution to meet the client’s demand. We also proposed some important questions to the client such as how to implement scheduling functionality, referral management, etc. This entire workshop turned out to be a problem-solving event for all of us.

Competitor Analysis

Being a software solution company, it becomes important for us to explore similar applications in the industry so that we can make our application highly competitive and dominate in the market.

Sample interview questions

Can you brief us about the application in just 2 to 3 sentences to help us understand the essence of the app?

How do you think the app will help living residents manage the sales and marketing campaigns altogether?

What business objectives are you going to achieve through this sales CRM mobile app?

What would be your monetization strategy through this app?

Do you have wireframes (PSD/AI) ready for the application? Or would you like to avail our app designing services?

Would you provide us with detailed functional specifications of this app so that we can estimate the project?

The Challenges

Sometimes developing an application seems nothing less than climbing a mountain. Why? Because there are many common inquiries a developer cross path with while developing a solution. Here are a few of the challenges we faced at QSS -

Managing notifications reminder for different time zones.
Keeping the customer record safe and compiled.
Providing seamless integration between web view and native view.
Keep track of sales and marketing staff performance.
Increase pre-sales family satisfaction.
Providing with accurate conversion and census reports.

Final Outcome

We overcame the challenges met while designing the app and created a constructive hybrid application that seamlessly integrates and works in sync with the web UI. The application effectively fulfills the demand for sustaining customer records.

Providing Inbuilt GDPR functionality to protect data privacy.
Helps in the easy recording of communications or meetings with leads.
Follow-up reminders for every lead.
Segmented lists of customers to run marketing campaigns.
Offer real-time data updates.
Software to be compliant with HIPAA.

Information Architecture

Technology Stack

HTML5

ReactJS

Node.js

Wakanda

Javascript

GraphQL

SASS

This application helped me in lead management and task tracking. It also served its purpose in building marketing campaigns to an extent. I recommend this CRM app to everyone in the industry.

Anonymous Co Founder

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GoPro A survey filling app for tournaments