Giftbomb- Digital gift card app

It is a mobile gift card exchange platform that helps in sending gift cards to anyone over the phone and also manages reward programs.

The application comes with a personalization option that enables users to choose gifting themes from more than 100 brands.

Country United States of America
Service
Industry Multiple
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Process Followed

Our pool of talented developers, with the amalgamation of inventive ideas and next-generation technologies, implemented a successful strategy in order to incorporate a crackerjack user-centric mobility solution. The QSS team followed a five-step defined process to craft a solution that goes well with the client’s objectives.

PROBLEM IDENTIFICATION
FEASIBILITY STUDY
SOLUTION IMPLEMENTATION
CHALLENGES
FINAL OUTCOME

Problem Identification

In the era where everything has been digitized, sending gifts to your loved ones with whom you can't always be with is still a matter of concern. Being aware of the sentiments towards loved ones, we aimed at building an application that facilitates users to send digital gifts to any of the contacts and allows them to write or record an automated message with the personalized theme.

Send and receive gifts with a single click
Allow sending the gift card to anyone in contact
Automate message with integrated API
Scheduling personalized message

Feasibility Study

The client wanted the QSS team to develop a native cross-platform app that supports multiple payment options and can easily be integrated with other third parties. Our team of proficient developers demonstrated the client with wireframes and discussed through the technical aspects of the solution that could be implemented to make the app stand out in the crowd.

Send gift cards directly via the app
QR scan feature for easy redeem
Secured and seamless payment options
More than a hundred brands to choose a gift card
Customized audio and video messages

Solution
Implementation

User research

To gather user insight and understand the market for our app, we carried out user research among a group of people which helped us in understanding the potential of the application and how we can keep it user-oriented.

Product discovery workshop

The primary objective of an application is to meet the client’s expectations and serve users the purpose of what it is actually created for. In order to understand the premise of the solution, we held a session with our client and gained knowledge of the features and functionalities they want us to implement in the solution. Apart from that, we also acquire familiarity with market opportunities and the audience we are targeting.

We also discussed through the critical business challenges that may come up during the development phase. This workshop session helped us understand and get clarity of the client’s viewpoint such as what would be the highlights of the application, how to keep it more user-centric etc. By the end of a discovery workshop, we outlined business goals and streamlined the entire development process.

Competitor Analysis

The mobile app industry is one of the most highly competitive industries at present. This is why analyzing the competitors of a similar solution will help us in dominating our rivals and developing the best application in the market.

Sample interview questions

How do you think this integrated API feature will help users in customizing messages?

Are there any references or other digital gift card apps in the industry that work similar to your requirement?

What business objectives are you going to achieve through this app?

Can you compile the idea of the application you want us to develop in just a few sentences (mention the USP of the solution)?

What technology stack do you want us to use for frontend and backend development of the app?

What are the special features or functionalities you’re looking to integrate into your mobile app that will easily streamline administrative workflow for users?

The Challenges

Developing a mobile app is a complex process and is not as easy as it seems. There are many technical segments needed to address while creating an application. Here are the challenges which the QSS team encountered during the development phase of application -

To establish an intuitive UI/UX for an enriching experience
Enable instant exchange of gift cards
Integrated wallet to save all the gift cards
Allow sending personalized and group gift cards
Multiple and secure payment options
Redeem gift with a single click

Final Outcome

After determining the challenges, we created a cross-platform web responsive mobility application considering the support and platform guide. We also paid attention on keeping the solution user-friendly.

Seamless integration of complex backend process
Trouble-free registration
QR code scan for easy gift redemption
Allow users to send personalized audio and video messages
Automated process and workflow
Secured transactions and wallet option for hassle-free payment

Information Architecture

Technology Stack

React Native

Swift

Node.js

AngularJS

My SQL

GitLab

HTML5

CSS3

Cron Job Scheduler

Twilio

SMTP

AWS

PayPal

We chose QSS for developing the digital gift card app as they have excellent peers who deliberately work on a solution and complete the project within the timeline.

Anonymous

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Giftbomb- Digital gift card app