Hurree- Market Segmentation App
Hurree is an advanced market segmentation platform designed to categorize user data into precise groups for accurate targeting. It enables businesses to create tailored marketing campaigns and engage each segment effectively.
Country
United States of America
Service
Mobile App Development
Industry
CRM
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About
The Project
Hurree is a sophisticated market segmentation platform designed to help businesses categorize user data into precise groups for targeted marketing. The app enables behavior-based segmentation, real-time data blending, and cross-platform campaign execution. By unifying audience data in a single platform, companies can create personalized marketing campaigns, track performance metrics, and optimize engagement across multiple channels. QSS Technosoft developed this solution with a focus on seamless UI/UX, secure role-based logins, push notifications, and powerful analytics, empowering businesses to make data-driven marketing decisions efficiently.
Process We Followed
After lining up salient details related to the project, our team outlined a course of action that would be followed to develop a comprehensive solution. The process comprised of identification of problems, considering the relevant factors of the solution, taking note of common challenges faced, technology stack to be used and coming up with the outcome in the end.
1. Problem Identification
With marketing growing rapidly, targeted strategies are crucial. The Hurree app segments customer data, enables real-time blending, two-way segmentation, and multi-platform campaigns to enhance audience-focused marketing.
3. Solution Implementation
QSS conducted user research, product discovery workshops, and competitor analysis to understand client goals, user personas, and market opportunities, ensuring a personalized, effective, and competitive market segmentation app.
2. Feasibility Study
QSS built a unified platform to collect and segment user data, enabling behavior-based targeting, multi-channel campaigns, actionable insights, and increased audience engagement for more effective marketing programs.
4. Challenges Faced by QSS
QSS tackled complex issues like cross-platform data access, user journey mapping, accurate performance tracking, streamlined campaigns, and personalized automated messaging to ensure an effective market segmentation app.
5. Final Outcome Achieved
QSS delivered a native cross-platform app that segments real-time user data, offers rich UI/UX, social media integration, push notifications, secure logins, segment builder, and efficient marketplace management.
Problem Identification
In a world where the marketing industry is growing at a speedy pace, it becomes important to carry out a strategy that enriches the market segmentation in the long run. This tactic helps in understanding the needs of the target audience and allows embracing specific marketing plans. In order to help the organization to target customers with a more focused approach, we worked towards creating the first-rate market segmentation app.
- Segment customer data based on rules
- Real-time data blending
- Integrate two-way segmentation
- Allow sending campaigns across multiple platforms
Feasibility Study
We, at QSS, aimed at building a robust application that collects user data and unifies it at one platform and later segmenting them based on audience practices. With the help of this platform, companies can witness the growth in audience engagement which further helps them to drive campaigns across different marketing tools.
- Allow behaviour based segmentation among the audience
- Create campaigns across different channels
- Helps in evaluating insights across the platform
- Increase audience engagement
- Develop effective and successful marketing programs
Solution Implementation
To kick off the solution implementation, QSS focused on understanding the target audience and project goals in depth. This initial phase laid the foundation for creating a user-centric, effective, and scalable market segmentation platform.
User research
When it comes to developing an application for a separate group of people, it becomes important to understand the perspective and vision of those who you are going to target. Keeping this in mind, we carried out user research and helped ourselves in gaining users' viewpoints for a market segmentation app.
Product discovery workshop
During the development of an app, detailed research is one of the things that help in the success of the project. The product discovery workshop here is a great inventiveness that helps from the planning phase of creating a digital product to incorporate a competent solution. We at QSS conducted this workshop to understand the client's objective, inherent guidelines, competition, and market opportunities.
In the course of the session, the client discussed some user personas and core elements of the project which could be implemented in the application. We also talked about how we can understand our customers better and provide them with a more personalized experience in order to reap the maximum benefit of the market segmentation platform. The overall session very much helped us gain an insight into the client's prospect and prepared us to function accordingly.
Competitor Analysis
While developing the solution, keeping a close eye on your competitors who are in the same business as yours is a must. Consequently, we carried out a competitive analysis to identify strengths, threats, and opportunities for our app.
Challenges Faced by Team QSS
Building a mobile app is quite a technical task. While going through different phases of developing and designing of the app, the team of developers at QSS came across many difficulties out of which some are mentioned below
- Accessing users data across platforms
- Mapping the entire user course
- Keeping accurate track of performance metrics
- To effectuate an improved segmentation strategy
- Streamline campaigns for better audience interact
- Personalized automated messaging
Final Outcome
The skilled and experienced team of developers eventually build a native cross-platform application that segments real-time user data based on audience behavior. The developed solution is HIPAA-responsive and assesses the insights across the platform.
- Seamless integration of rich UI/ UX for end-users
- Social media integration for a like-minded audience
- Push notifications to observe the segmented performance
- Secure role-based logins for users
- Segment builder option to initiate user sectionalization
- Effective administration and control over the marketplace
The Hurree Market Segmentation App boosted campaign engagement by 50% and improved audience targeting accuracy by 80%. Transform your marketing strategy today—partner with QSS for smarter, data-driven results!
Sample Interview Questions
The skilled and experienced team of developers eventually build a native cross-platform application that segments real-time user data based on audience behaviour.
- Seamless integration of rich UI/ UX for end-users
- Social media integration for a like-minded audience
- Push notifications to observe the segmented performance
- Secure role-based logins for users
- Segment builder option to initiate user sectionalization
- Effective administration and control over the marketplace
In a world where the marketing industry is growing at a speedy pace, it becomes important to carry out a strategy that enriches the market segmentation in the long run. This tactic helps in understanding the needs of the target audience and allows embracing specific marketing plans. In order to help the organization to target customers with a more focused approach, we worked towards creating the first-rate market segmentation app.
We aimed at building a robust application that collects user data and unifies it at one platform and later segmenting them based on audience practices. With the help of this platform, companies can witness the growth in audience engagement which further helps them to drive campaigns across different marketing tools.
- Allow behaviour based segmentation among the audience
- Create campaigns across different channels
- Helps in evaluating insights across the platform
- Increase audience engagement
- Develop effective and successful marketing programs
Java, Python, Twilio, MySQL, Elastic search, AWS, Android, iOS are some tech stacks used for the front end and back end.
The developed solution is HIPAA-responsive and assesses the insights across the platform.
Technology Stack
What Our client has to say!
"QSS has an incredible team who have expertise in their job. While developing my application, the team understood the requirement very well and implemented the idea into a functional and responsive app. "
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QSS Technosoft is a global provider of high-quality software development services delivering world-class software solutions to SMEs focused on data analytics, big data, process automation, desktop and web solutions, e-commerce solutions, mobile applications & Digital marketing services.
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