Matrix Cellular TAB
Matrix Cellular TAB is a comprehensive CRM solution crafted to simplify and optimize sales, marketing, and customer support operations for telecom services. The multipurpose app empowers sales executives to offer international SIM cards and cost-effective internet packs to global travelers while efficiently managing and tracking all sales opportunities, customer interactions, and follow-ups. With real-time analytics and a centralized dashboard, the platform ensures seamless workflow management, enhanced decision-making, and improved customer engagement across multiple regions.

Country
United States of America
Service
Web and Mobile App Development
Industry
CRM
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About
The Project
Matrix Cellular TAB is a comprehensive CRM solution designed to streamline sales, marketing, and customer support operations for telecom services targeting international travelers. The app addresses the high cost and complexity of international roaming by enabling sales executives to provide affordable SIM cards and internet packs while efficiently tracking all sales opportunities and activities. By combining real-time analytics, task management, and automated notifications, the platform enhances operational efficiency and improves customer experience. Its web-responsive design, cloud-based data synchronization, and seamless integration with external applications allow executives to manage campaigns, track leads, and evaluate market performance effortlessly. With an intuitive UI/UX, customizable dashboards, and built-in GDPR compliance, Matrix Cellular TAB ensures secure, user-friendly, and data-driven CRM management across multiple regions.
Process We Followed
After lining up salient details related to the project, our team outlined a course of action that would be followed to develop a comprehensive solution. The process comprised of identification of problems, considering the relevant factors of the solution, taking note of common challenges faced, technology stack to be used and coming up with the outcome in the end.
1. Problem Identification
International travelers often face high costs for roaming and internet packs. Matrix Cellular TAB provides affordable SIMs, tracks sales activities, evaluates market effectiveness, and offers custom CRM modules for seamless operations.
3. Solution Implementation
We conducted in-depth user research and a discovery workshop to understand target audience needs, streamline development, and map end-user functionality, while analyzing competitors to shape a CRM app that adds maximum value.
2. Feasibility Study
We proposed a web-responsive CRM app to manage sales, track opportunities, integrate external apps, run marketing campaigns, and provide safe, systemized user records with notifications across time zones for improved operations and user experience.
4. Challenges Faced by QSS
Developing the CRM app posed challenges like enabling real-time sales updates, seamless web-native integration, GDPR compliance, lead assignment, activity tracking, and delivering accurate conversion and census reports.
5. Final Outcome Achieved
Our expert team delivered a CRM app with intuitive UI/UX, cloud-synced data, task management, automated sales processes, customized dashboards, and seamless web & call integration, enhancing efficiency and user experience.
Problem Identification
Travelling is fun and pleasant, however, it sometimes appears to be cumbersome too. International roaming and internet packs are the most common problems faced by international travellers. These tourists are bound to spend more money than usual for roaming services. Our aim is to provide them with less costly international SIM cards and internet packs to make their journey easy and enjoyable.
- Make International SIM cards and cheap internet packs available
- Easy tracking of sales activities for executives
- Evaluation of market effectiveness through prospect metrics
- Providing custom modules to incorporate CRM arrangement
Feasibility Study
To meet predetermined ends, we kept a close eye on the growing market trends and proposed to develop an intuitive web responsive mobile application which will manage all the sales activities and will operate as the only manageable system to track all the arrangements and matrices. We aimed to build a complete CRM solution that will help in improving operations and drive better customer experience.
- Safe and systemized records of users
- Incorporating notifications reminder for different time zones to administer accordingly
- Integrate external applications supportively
- Allow running customer marketing campaigns
- Track sales opportunities with ease
Solution Implementation
To lay a strong foundation for the CRM solution, we first analyzed the project scope, business goals, and user needs. This helped us define clear objectives, prioritize features, and align the development strategy with client expectations before diving into research.
User research
In any industry, it is believed that if you have understood your target audience well, half the battle is already won. While conducting user research we paid heed on acknowledging every single pain-points and need of our end users.

Product discovery workshop
Product discovery workshops are the best way to foster the innovation which would further lead the business to grow. It is one of the earliest steps which helps in the planning and development stage of a product. We carried out a discovery workshop in mainly three stages 1) Know the project and its requirement 2) Know the target audience 3) Streamline the entire development process. It helped our project development team to get a clear picture of the product and what value it will add in a user's life.
After the successful discovery workshop, our in-house team of developers and designers developed an eye on how the product will be shaped into a fruitful asset. The team also addressed some important questions regarding the budget, overall production timeline, expected user behaviours etc. In the end, we mapped out the functionality of the end-users because after all, this is the group we are eventually targeting.
Competitor Analysis
After the user research and product discovery workshop, it was important for us to discover similar solutions available in the market in order to identify the resourcefulness of these apps and the business strategy of their deliverers.
Challenges Faced by Team QSS
Sometimes developing an application seems nothing less than climbing a mountain. It is because there are many common inquiries a development team comes across while crafting a solution.
- Offer real-time sales and data updates
- Providing seamless integration between web view and native view
- Inbuilt GDPR functionality protects data privacy
- Assign leads to sales staff for follow-up
- Mark regular activities through the calendar
- Providing with accurate conversion and census reports


Final Outcome
After ensuring the range of advantages confined with a solution and in-depth analysis of the project, our seasoned team of developers crafted adept solutions prioritizing user experience, user interface, and clear internal structures.
- Intuitive UI/UX with responsive dashboard
- Data synchronization with the cloud
- Easy navigation through task management
- Customized reports and dashboards for transparent statistics view
- Automate some aspects of the sales process
- Web and Call Automation and Integration
Boosted sales efficiency by 40% and improved lead tracking accuracy by 65% with our CRM-driven mobile solution. Ready to scale your business with smart solutions? Partner with QSS today!
Sample Interview Questions
Operating as a complete CRM solution, this multipurpose application manages all the sales, marketing and operations of customer assistance with ease.
- Make International SIM cards and cheap internet packs available
- Easy tracking of sales activities for executives
- Evaluation of market effectiveness through prospect metrics
- Providing custom modules to incorporate CRM arrangement
We have incorporated the CRM software into the app in order to automate the sales process.
Some USPs of this app are:-
- It offers real-time sales and data updates
- Providing seamless integration between web view and native view
- Inbuilt GDPR functionality protects data privacy
- Assign leads to sales staff for follow-up
- Mark regular activities through the calendar
- Providing with accurate conversion and census reports
The app automates quote generation, approval, and order conversion with real-time tracking and notifications. It ensures faster processing, reduces manual errors, and improves sales efficiency.
We carried out a discovery workshop in mainly three stages:-
- Know the project and its requirement
- Know the target audience
- Streamline the entire development process. We addressed some important questions regarding the budget, overall production timeline, expected user behaviours etc. And finally, we mapped out the functionality of the end-users because after all, this is the group we are eventually targeting.
Some objectives we want to achieve are:-
- Safe and systemized records of users
- Incorporating notifications reminder for different time zones to administer accordingly
- Integrate external applications supportively
- Allow running customer marketing campaigns
- Track sales opportunities with ease
Technology Stack
Twilio
MongoDB
What Our client has to say!
" I feel fortunate enough to partner with the QSS team for my app development. The team has expertise in managing and completing the project within the timeline and team is literally the powerhouse of knowledge. "
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