Mobile Journey
It is a GIS-based mobile app that caters to the needs of businesses in advertising and campaigning agencies. This native marketing campaign app is integrated with hybrid SDK development to operate in offline mode as well. SDK Development is the business requirement of Mobile Journey, a UK based mobile advertising agency, to capture real time and accurate data.
Country
United States of America
Service
Mobile and Web App Development
Industry
GIS
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About
The Project
The project aimed to build a robust and versatile mobile campaign management solution powered by advanced SDK technology. It was specifically designed to drive higher store visits, monitor real-time user movements, and deliver measurable business outcomes. By integrating geofencing features, detailed analytics, and offline functionality, the solution enabled businesses to run smarter, location-based campaigns. This powerful tool not only enhanced engagement and customer reach but also provided actionable insights to optimize marketing strategies and maximize ROI.
Process We Followed
After lining up salient details related to the project, our team outlined a course of action that would be followed to develop a comprehensive solution. The process comprised of identification of problems, considering the relevant factors of the solution, taking note of common challenges faced, technology stack to be used and coming up with the outcome in the end.
1. Problem Identification
Despite rapid tech growth, businesses struggle to stand out. QSS aimed to create mobile campaign management with SDK development to replace traditional ads, boost store visits, build direct customer ties, and ensure real-time, measurable outcomes.
3. Solution Implementation
Research revealed gaps in ad campaign apps, inspiring enhanced SDK features. A discovery workshop validated strategies, defined technical needs like offline SDK use, geolocation, and user mapping. Competitor analysis guided SDK improvements for stronger ROI-driven solutions.
2. Feasibility Study
Client needed an SDK to map movements, enable geofencing, and drive conversions. QSS planned native SDK integration with Google Maps, secure APIs, altitude measurement, and analytics, ensuring robust online/offline operations through an advanced admin dashboard.
4. Challenges Faced by QSS
QSS faced hurdles like hybrid vs native SDK coding, background data consistency, scheduling syncs, and integrating altimeter/gyroscope. Handling offline capability, iBeacon overlap, and meeting strict deadlines demanded deep technical expertise and agile development.
5. Final Outcome Achieved
The app delivered SDK-powered real-time data capture, secure APIs, geofencing, polygons, Google Maps integration, offline DB support, and analytics dashboards. With transparent execution, QSS built a scalable solution meeting complex client requirements seamlessly.
Problem Identification
The technology has evolved rapidly in recent years. Whether it is about mobile devices, social media or self-driving cars, the 21st century is regarded as the age of information technology. However, despite the rapid evolution of technology, some businesses are still struggling to get noticed among the audience. Our aim is to make people aware of the mobile campaigns management solutions which are devised with SDK development
- Eliminate the traditional way of advertising
- Drive more visitors to the physical/ store locations
- Establish a direct customer relationship
- Real-time measurable outcomes
Feasibility Study
While discussing the project requirements with the client, it was observed that they need the SDK installable package to implement the mapping and movement in locations and turn prospects into customers. The native SDK development was initially planned to be configured from the backend to create geofencing, polygon etc. With the integration of SDK in the campaign management mobility solution, we are eying to leverage the client with over the top features.
- Implementation of SDK to measure device altitude
- Google Map and Geocoding APIs integration
- Secure implementation of APIs supporting SDK
- Admin dashboard with detailed reports and analytic capabilities
- Capable of managing both online and offline operations on the device
Solution Implementation
QSS Technosoft conducted user research, product discovery workshops, and competitor analysis to shape the Mobile Campaign Management app. By understanding business needs, validating ideas, and aligning SDK and offline capabilities, we crafted a solution optimized for ROI, store visits, and campaign efficiency.
User research
The world is swamped with different kinds of digital products. However, the first step that takes all of them towards growth is user research. We surveyed some businesses in order to understand what they miss in current advertising campaign apps and what added features they think can help them in increased ROI.
Product discovery workshop
When it comes to shaping up the idea into a profitable business, it is always advisable to outline the development strategy which is often referred to as a pre-development approach. Nothing can be better than a discovery workshop when it comes to the execution of the theoretical principles of the product. Whether it is about framing the product with the right arrangements or carrying out the qualitative frameworks, exploring and validating the ideas before putting is anyhow crucial.
While discussing various major components of the product, our experienced team of developers put through the user needs and discovered different opportunities. After that, the client discussed the technical aspects of SDK implementation and how they are zeroing in on to capture the advanced store location movements and requirements of SDK to work in offline mode as well. The session ended with the transition of validated ideas by putting user story mapping and roadmaps in use.
Competitor Analysis
Businesses are all about stacking up against your competitors. While empowering the existing solution with SDK development, we planned on implementing the solution with advanced SDK requirements.
Challenges Faced by Team QSS
Our in-house team of developers found it difficult to devise the SDK using hybrid technology by natively developed code. There were plenty of other challenges faced by our development team while implementing various operations in the device.
- Processing data consistently when the device is in foreground or background mode
- Scheduler implementation to synchronize data
- Integrating with device Altimeter and Gyroscope components
- SDK capable of managing both online and offline operations
- Offer agency stipulations and glacial turnaround times
- Handle overlapping threat posed by iBeacons
Final Outcome
Being a pioneering app development company, our top-notch team of developers and programmers devise the app with SDK technology by providing our client with the utmost transparency on the progress of the project.
- SDK to capture real-time and accurate data
- Third-party APIs integration with admin backend
- Integration of geofencing and polygon
- Securely implemented APIs integrated with SDK
- Build upon cron job scheduler and google maps tech stack
- Local DB implementation to cater to offline data capturing
Our Mobile Campaign Management App helped businesses increase store visits by 35% and improve customer engagement with real-time analytics. Ready to transform your mobile marketing strategy with QSS?
Sample Interview Questions
The QSS development team has integrated the device Altimeter and Gyroscope components in the app for speed and movement tracking.
The QSS team has implemented an SDK which is capable of managing both online and offline operations.
Google Maps, AWS, Cron Job Scheduler, SendGrid are used as the tech stacks to enact SDK.
Yes, the QSS team has integrated iBeacon technology for communication.
Yes, the solution is implemented with an admin dashboard with detailed reports and analytic capabilities at the backend to track real-visitors.
Technology Stack
What Our client has to say!
“The QSS team delivered an exceptional mobile campaign solution. They understood our vision clearly and implemented it flawlessly, exceeding our expectations.”
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QSS Technosoft is a global provider of high-quality software development services delivering world-class software solutions to SMEs focused on data analytics, big data, process automation, desktop and web solutions, e-commerce solutions, mobile applications & Digital marketing services.
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