Vtion App
Analysing Consumer Behaviour on Smart Devices
A Saas-based solution that analyses consumer behavior and measures media consumption on smart devices along with enhanced audience engagement.
Vtion App works as a comprehensive measurement device for the music ecosystem which also provides cost-effective real-time analytics data.
- Country United States of America
- Service CRM
- Industry Multiple
Process Followed
Our app development methodology keeps evolving with a different approach to be followed while designing mobile apps. Not all apps are the same and this is why it is significant to follow a particular viewpoint for each of them to ensure the visibility of the app. QSS Technosoft outlined a systematic development process for the Vtion app which involves - identification of the need, running a feasible study, building the app, deployment, and post-development phase.
Problem Identification
feasibility study
solution implementation
challenges
final outcome
Problem Identification
In this rapidly evolving digital ecosystem, the need for media measurement for broadcasted radio and smartphones is also growing which further comes as a core thought of measuring content consumption and providing actionable data to marketers. The Vtion app will be a trusted source that will consider the radio and audio consumption on smart devices.
- Collect passive data of actual audience behavior.
- Eliminate human intervention.
- Analyze consumer behavior and trends.
- Enrich data with multiple output modules.
Feasibility Study
The client wanted to bring something unique to the market that tracks audience engagement with a focus on Broadcast FM Radio, OTT Audio Streaming, and OTT Video Streaming. After having all the discussions regarding the tech stack and programming language, we outlined the basic structure and set about the development of the app.
- Tracks audio consumption in smartphones.
- Understands the installation metrics.
- Measures digital content with audio signals.
- Helps advertisers get neutral tactical insights.
- Creates successful and targeted campaigns.
Solution Implementation
User research
We carried out user research to understand the effective methods of measuring media consumption over smartphones and the installation criteria for using data for target groups. This made us mark the global appeal of products and services.
Product discovery workshop
Product discovery workshop plays a significant role in shaping the idea of the solution. This phase helps the product development team to analyze the target market, the need for the product in the market as well as all the project requirements and goals. During this workshop, the QSS Technosoft team connected with the client and discussed radio stations and different audio and radio consumption tools.
In order to eliminate all the risks at an early stage, we dig through the technical requirements of the product, its complexity and business goals. This helped us understand the product and the client's needs in a better and more profound way. In the end, we outlined the mapping of MVP even to the smallest details and ensured all the important aspects were to be considered during the development stage.
Competitor Analysis
After the discovery workshop, the most pivotal step that helps in developing the Unique Value Proposition (UVP) in the market is a thorough analysis of the competitors.
Sample Interview Questions
Our app development methodology keeps evolving with a different approach to be followed while designing mobile apps. QSS team has outlined a systematic development process for Vtion app which involves - identification of the need, running a feasible study, building the app, deployment and post-development phase.
To address media measurement on smartphones, we outlined the basic structure and set about the development of the app, including-
-Tracks audio consumption in smartphones
-Understands the installation metrics
-Measures digital content with audio signals
-Helps advertisers get neutral tactical insights
-Creates successful and targeted campaigns.
Our team of in-house developers and designers constructed a native cross-platform app that pulls information on audience engagement and works on highly scalable measurement mechanisms.
The app is amalgamated with JavaScript programming language with MySQL database for back-end tech stack.
The app would be available with in-app purchases from Play Store and App Store.
The solution is backed with a built-in monitoring feature that detects hidden audio tones in the app.
The Challenges
Mobile app development is becoming quite competitive. The well-versed team of developers at QSS Technosoft faced multiple challenges while opting to pursue a mixed sourcing model. Major difficulties which the team came across are -
- Gather independent and potential insights.
- Developing effective methods to measure consumption patterns.
- Track accurate radio and audio consumption.
- Detect hidden audio tones.
- Usage of KPIs on a repetitive basis.
- Backed with a built-in monitoring feature.
Final Outcome
With consistent efforts, the team of in-house developers and designers constructed a native cross-platform app that pulls information on audience engagement and works on highly scalable measurement mechanisms. The app is amalgamated with JavaScript programming language with MySQL database for the back-end tech stack.
- Leverages passive data collection methodologies.
- Unique SaaS-based application.
- Highly scalable and ensure complete privacy.
- Works on cloud-based analytical services.
- Facilitates faster and more accurate decision making.
- Provide individual & collective analytics.
Information Architecture
Technology Stack
Java
FCM
FireStore
Git
"My first experience with QSS Technosoft was great. The entire team was highly committed to the plan and the requirements."
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