Vtion App
A Saas-based solution that analyses consumer behavior and measures media consumption on smart devices along with enhanced audience engagement. Vtion App works as a comprehensive measurement device for the music ecosystem which also provides cost-effective real-time analytics data.
Country
United States of America
Service
Mobile and Web App Development
Industry
CRM
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About
The Project
The Vtion app was developed as a comprehensive and innovative media measurement solution covering radio, OTT audio, and video streaming platforms. Its core functionality lies in tracking detailed audience behavior and collecting passive data seamlessly in the background without disrupting user experience. By transforming this data into meaningful insights, the app empowers marketers with accurate audience segmentation, precise campaign targeting, and performance analysis. Additionally, it enables content creators and platforms to refine strategies, improve engagement, and maximize the overall effectiveness of media investments.
Process We Followed
After lining up salient details related to the project, our team outlined a course of action that would be followed to develop a comprehensive solution. The process comprised of identification of problems, considering the relevant factors of the solution, taking note of common challenges faced, technology stack to be used and coming up with the outcome in the end.
1. Problem Identification
The Vtion app addresses the growing need for accurate media measurement across radio and smart devices. By collecting passive audience data and analyzing behavior, it eliminates human error and provides marketers with actionable insights on content consumption and emerging trends.
3. Solution Implementation
Through user research and product discovery workshops, the team identified effective methods to measure media consumption and refine the app. This involved mapping MVP features, aligning with business goals, and designing solutions that provide global applicability and reliable audience analytics.
2. Feasibility Study
The app focuses on tracking audio and video consumption across Broadcast FM, OTT Audio, and OTT Video. Discussions on tech stack and architecture helped define metrics, understand installation patterns, and ensure the solution delivers unbiased insights for targeted marketing campaigns.
4. Challenges Faced by QSS
QSS Technosoft faced challenges in gathering accurate insights, tracking radio and audio consumption, detecting hidden audio tones, and applying KPIs consistently. The team also ensured monitoring features were effective while maintaining reliable and precise measurement standards.
5. Final Outcome Achieved
The team developed a scalable, cloud-based Vtion app using JavaScript and MySQL. The SaaS solution leverages passive data collection, ensures privacy, provides individual and collective analytics, and enables faster, accurate decision-making for audience engagement and media measurement.
Problem Identification
In this rapidly evolving digital ecosystem, the need for media measurement for broadcast radio and smartphones is also growing which further comes as a core thought of measuring content consumption and providing actionable data to marketers. The Vtion app will be a trusted source that will consider the radio and audio consumption on smart devices.
- Collect passive data of actual audience behavior.
- Eliminate human intervention.
- Analyze consumer behavior and trends.
- Enrich data with multiple output modules.
Feasibility Study
The client wanted to bring something unique to the market that tracks audience engagement with a focus on Broadcast FM Radio, OTT Audio Streaming, and OTT Video Streaming. After having all the discussions regarding the tech stack and programming language, we outlined the basic structure and set about the development of the app.
- Tracks audio consumption in smartphones.
- Understands the installation metrics.
- Measures digital content with audio signals.
- Helps advertisers get neutral tactical insights.
- Creates successful and targeted campaigns.
Solution Implementation
By studying audience behavior, market needs, and technical requirements, we defined MVP features, aligned with client goals, and ensured a competitive, user-focused solution.
User research
We carried out user research to understand the effective methods of measuring media consumption over smartphones and the installation criteria for using data for target groups. This made us mark the global appeal of products and services.
Product discovery workshop
Product discovery workshop plays a significant role in shaping the idea of the solution. This phase helps the product development team to analyze the target market, the need for the product in the market as well as all the project requirements and goals. During this workshop, the QSS Technosoft team connected with the client and discussed radio stations and different audio and radio consumption tools.
In order to eliminate all the risks at an early stage, we dig through the technical requirements of the product, its complexity and business goals. This helped us understand the product and the client's needs in a better and more profound way. In the end, we outlined the mapping of MVP even to the smallest details and ensured all the important aspects were to be considered during the development stage.
Competitor Analysis
After the discovery workshop, the most pivotal step that helps in developing the Unique Value Proposition (UVP) in the market is a thorough analysis of the competitors.
Challenges Faced by Team QSS
Mobile app development is becoming quite competitive. The well-versed team of developers at QSS Technosoft faced multiple challenges while opting to pursue a mixed sourcing model. Major difficulties which the team came across are -
- Gather independent and potential insights.
- Developing effective methods to measure consumption patterns.
- Track accurate radio and audio consumption.
- Detect hidden audio tones.
- Usage of KPIs on a repetitive basis.
- Backed with a built-in monitoring feature.
Final Outcome
With consistent efforts, the team of in-house developers and designers constructed a native cross-platform app that pulls information on audience engagement and works on highly scalable measurement mechanisms. The app is amalgamated with JavaScript programming language with MySQL database for the back-end tech stack.
- Leverages passive data collection methodologies.
- Unique SaaS-based application.
- Highly scalable and ensure complete privacy.
- Works on cloud-based analytical services.
- Facilitates faster and more accurate decision making.
- Provide individual & collective analytics.
Our Vtion app helped businesses track audience engagement across radio and OTT platforms, providing actionable insights and improving campaign targeting. Ready to elevate your media strategy with QSS?
Sample Interview Questions
Our app development methodology keeps evolving with a different approach to be followed while designing mobile apps. QSS team has outlined a systematic development process for Vtion app which involves - identification of the need, running a feasible study, building the app, deployment and post-development phase.
To address media measurement on smartphones, we outlined the basic structure and set about the development of the app, including-
- Tracks audio consumption in smartphones
- Understands the installation metrics
- Measures digital content with audio signals
- Helps advertisers get neutral tactical insights
- -Creates successful and targeted campaigns.
Our team of in-house developers and designers constructed a native cross-platform app that pulls information on audience engagement and works on highly scalable measurement mechanisms.
The app is amalgamated with JavaScript programming language with MySQL database for back-end tech stack.
The app would be available with in-app purchases from Play Store and App Store.
The solution is backed with a built-in monitoring feature that detects hidden audio tones in the app.
Technology Stack
What Our client has to say!
“The QSS team developed an outstanding media measurement app. They understood our requirements thoroughly and delivered a solution that provided precise insights and exceeded expectations.”
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Measure, Analyze, and Optimize with Vtion
We’ve helped brands gain actionable insights into audience behavior across radio and OTT platforms. Let’s create an innovative media measurement solution for your business too.
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