In this ruthlessly competitive marketplace, where you will come across over 2 million apps floating on the app stores, building an average app is just not an option. Showcasing fairly depraved retention metrics, a survey reveals “80% of the mobile users abandon an average app within the first three days of its installation.”
Well, the reasons for this can be many. Complex to understand, difficult to navigate through, frequent app crashes, protracted and draining sign-in process, multiple advertisements making it cumbersome to steer through, etc. All such issues can dissuade the users from sticking to your app.
In order to make your customers stay with your app, you need to build a resourceful mobility solution that offers maximum value. So, if this is your maiden attempt for app development, follow our transitory guide that enlists some clever and handy tips to be observed while building a mobile app. Let’s begin.
1) Know the latest trends
This is important because that’s how you’ll know what users normally expect about the features of an app today. As technology advances, you need to contemplate all your options and be aware of some winning ideas for mobile app development..
2) Outline Your App’s Purpose
Creating a mobile strategy that includes your business and customer requirements is the first step in developing an app.For example, iPhone users expect apps to meet specific needs. If developers clearly define user needs before creating the app, these needs are more likely to be met. One strategy includes conducting competitor research to determine how your app can perform better or offer more value to the customer
3) Pay Attention to App UI & UX
The biggest design mistake app developers make is trying to fit too many features onto one small screen. Your app should have ONE primary purpose. Be crystal clear in your mind about what that is, and then hit your user over the head with it. Don’t present the user with options and hope she’ll pick the right one. Instead, guide her through the exactly ONE experience you want her to have.
On the other hand, an interactive UX design engages the user and invokes a positive response.
4) Serve Something Different
As a matter of fact, people are always looking for something new and out of the box. With a plethora of apps swarming the app stores, delivering an idiosyncratic solution is the only way to appeal to the masses. Therefore, try to come up with something interesting that engages the users and at the same time, offers colossal value.
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5) Payment Gateway
A mobile payment gateway should be seamlessly integrated into your mobile app to allow the users send money to your account for the products or services they purchase. You need an EFTPOS machine within your application to help your customers make a purchase. You can select any gateway from the several available, depending upon your precise requirements and budget, for example, PayPal, Braintree, PayCharge, etc.
6) Price Your App Judiciously
App pricing is quite an intimidating task which needs due attention. Understand the various pricing strategies available and embark on the one that matches the requirements of your enterprise, customers, and developers. Additionally, do not force-fit any specific pricing strategy, simply because it is highly popular and approached. Consider your target customer base, the price offered by your competitors along with your actual cost of building the app. All this information will help you in making a suitable decision.
7) Test Your App Before Launch
If an app fails the first time customers use it, they are unlikely to return to the app; handling various bugs and issues before launch can prevent this. A/B testing is a process in which you release two different versions of your app to two different groups. A/B testing helps gauge which version of your app users will prefer.
8) Opt For an Effective Marketing Strategy
It is important to opt for an effective marketing plan to make sure that your app doesn’t get lost in the crowd. Try to create a huge thrill among the users before the launch, in order to secure an exhilarating response when your app hits the market. Generally, a lot of developers fail miserably when it comes to implementing a robust marketing strategy, and as a result, miss out on a big opportunity of grabbing the user’s attention. So, make sure to begin marketing your app at least 3-4 weeks prior to the launch.
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9) Privacy & Security
Privacy should be a top priority during all phases of app development. All stakeholders should understand these responsibilities and take stern measures to guarantee positive results.
On the other hand, security must be deeply embedded into the entire process and proficient frameworks should be adopted to mitigate all kinds of security concerns. Make sure to introduce timely app updates as they also greatly help in alleviating the security issues.
10) Final thoughts
A mobile app is a great way to enhance your brand outreach and generate ongoing streams of revenue. Keeping the aforementioned tips in mind will certainly help you in accomplishing your business goals and at the same time, create an app that the users love. You can also consult the services of reputed app development companies in USA and develop a winning deliverable.