Do you envision a digital business platform inspired by the success of Meesho? Meesho was created in India for entrepreneurs, small businesses, and resellers looking to harness sophisticated digital marketing strategies to sustain more sales. A core goal was tool usability; millions of products in categories covering clothing, jewellery, electronics, home decor among others are now readily available through Meesho’s exemplary platform. Let’s tap into the immense potential this profitable domain shows today.  

Meesho offers a user-friendly interface to create and share product catalogues with your contacts. That’s why it’s the perfect choice for budding entrepreneurs wanting to kickstart their business or those striving for growth opportunities. To help you develop a similar application, here is all in one guide. We will discuss the tools and tech from data management to security integration required for successful development. 

What is a Meesho App? 

For entrepreneurs, small business owners and individuals looking to create their own professional online store, Meesho is an all-in-one eCommerce app designed with this goal in mind. Meesho shows its commitment to this effort; through providing users the unique option to set up their own website or add a store page to an existing platform − complete with powerful provisions for managing orders, tracking customer leads, offering attractive discounts and more. 

Meesho offers a wide range of convenient features that make it easy for users to build a professional web presence and take steps towards launching into the virtual world of eCommerce. These features include being able to choose between different professionally crafted website templates – allowing them to put their spin on the design by customising elements such as images – ultimately ending in a neat package made possible through its free payment gateway options that guarantee secure transactions every step of the way. 

Features of Meesho app 

Meesho app offers a wide range of features which help merchants succeed in their online marketing and sales goals. These include the following:  

Catalogues  

Meesho provides entrepreneurs with today’s essential tool for building and managing product catalogues. Through Meesho, users can customise their HTML or PDF documents to highlight their products and services with engaging visuals. Arrange catalogues into logical categories, tags, or collections to make it simpler for customers to find what they need quickly. With this industry-leading software solution, merchants easily keep an organised inventory of their items while creating eye-catching catalogues at the same time. Innovative features fulfil all tasks associated with sharing stock and collection information without compromising design standards.   

Order Management System  

For merchants, the Meesho app simplifies their lives by providing an exceptionally intuitive order management system. The innovative system allows users to conveniently keep on top of their orders and track all their shipments in real-time. Even better, they get updates whenever a new order comes in. This feature helps them stay informed and have timely deliveries for every order they receive.  

Promotions  

Meesho offers a powerful promotional tool that lets businesses connect with potential customers and makes their products/services more visible. The app gives merchants the ability to create and manage promotions quickly and easily. And it doesn’t stop there: Meesho also furnishes valuable insight into campaign performance, helping them monitor progress, make refinements when needed, and optimise for success.  

Analytics  

Meesho’s analytics feature lessens the challenge of understanding customers and their purchasing behaviour for merchants. Accessible from within the app, metrics such as customer demographics, purchase history, and campaign performance are made available to them. This enables merchants to create informed merchandising strategies that will make their campaigns engage audiences better and encourage more sales. They can use Meesho insights to develop both short-term and long-term plans that are sure to show the desired outcomes for their businesses. 

Payment Options   

Meesho provides numerous payment options for businesses, all in a secure manner. Merchants don’t have to worry about setting up and managing their own payment gateways– with Meesho, everything is taken care of for them. With just a few clicks, they can transfer money from customers located around the world— sure to satisfy those coming from different countries looking to offer their respective currencies. 

Benefits of Developing a Meesho-like App 

Developing an app like Meesho can be a great way to add value to your business. Here are some of the benefits that come with creating such a platform: 

Increased Customer Reach 

By developing an app like Meesho, you can easily extend your reach to millions of potential customers. This will give you a much larger audience and help increase sales. 

Improved Visibility 

Having an app on the Google Play Store or App Store will make your business more visible and attract more users. With increased visibility, more people will be aware of your products and services. 

Increased Productivity 

Selling through the Meesho platform requires minimal effort, as customers can easily browse through products and find what they’re looking for. This means that you don’t have to spend time manually managing orders or catalogues.  

Increased Revenue 

By developing a Meesho-like app, you’ll be able to increase your revenues through commissions from sales. As the app grows in popularity, so will your profits. 

Tools and Technologies Needed to Develop a Meesho-like App 

To develop an app like Meesho, you’ll need to use a range of different tools and technologies. Here are some of the key ones that you’ll need: 

Programming Languages 

Most apps are written in either Java or Kotlin, so make sure you have experience in one of these languages before you start developing your app.  

Database Management System 

You’ll need to store the data related to your app in a database, such as MySQL or MongoDB. It’s important that you have experience using one of these systems before starting development. 

APIs 

You’ll also need to make use of various Application Programming Interfaces (APIs) to access external data sources, such as payment gateways. Make sure you’re familiar with APIs before beginning development. 

Cloud Services 

To ensure secure storage and transmission of data between users and your app, you’ll need to make use of cloud services like Amazon Web Services or Microsoft Azure. 

UI/UX Design 

It’s essential that you create an attractive and user-friendly interface for your app. You can use tools like Sketch, Adobe XD, Axure RP, or Figma to design the UI/UX elements of your app.  

Push Notifications 

You’ll also need to integrate push notifications into your app to keep users updated on new products, offers, and other important information. 

Steps for Developing a Meesho-like App 

Are you wondering how to create a similar app like Meesho? You’ve come to the right place. We have details that can guide you throughout. Let’s break it down and look at the individual features and components of Meesho. To help your development process be successful, we’ll analyse it step by step, and offer invaluable tips on the way. With our advice, you’ll surely reach an efficient outcome in no time.  

Understand Your Target Audience 

Understand your target audience to develop a better Meesho app. Who are you trying to reach? Are they tech savvy or prefer traditional shopping? On which platforms do they usually shop online? Also, identify the most popular products and services these users buy for a better understanding of their needs. Consider these details to create features that work best for them. Understanding all of this is key in finding success when developing an app like Meesho. 

Concept Development & Design 

The development of an app such as Meesho begins with the essential step of concept and design. This requires delegating various tasks to lay down a clear outline on how customers should effortlessly navigate and engage with the application. It’s also essential to make sure the design is not only user friendly but captivating to give the customer pleasurable experiences when using this app. On top of that, it must remain intuitive throughout their interactions, ensuring that consumers navigate through the process smoothly. The end goal being the designing of an app that encourages customer engagement within a very easy interface.  

Good mobile design is paramount when it comes to developing apps. Screen size and usability are two of the main considerations when it comes to these designs. Responsive design ensures that the app looks flawless no matter what device or platform it’s viewed on. Bringing thoughts and ideas to life through wireframes, sketches, mock-ups, and prototypes can help developers gain a greater understanding of how the app should look and work for optimal performance. This creative approach also produces an intended end-user user experience while cutting down on costly mistakes during development.  

User Experience & User Interface 

User Experience (UX) and User Interface (UI) are significant aspects of any victorious app. The UX creates an easy flow for users to quickly interact with the application, allowing for convenient navigation and logical pathways within its blueprint. Its designs must foster ease of usage so that people can be productive in achieving their desired outcomes. For the UI, attention needs to be brought to looks and intuitiveness by covering frontrunners from graphics to fonts, colours or else menus, buttons and the like; These particulars construct the how – meaning: how users see and inhabit a harmonious connection with the created system as one clear expectation efficiently falls into another one.  

Define the Features and Functionalities 

Now that you’ve pinpointed who you’re targeting with your mobile app, it’s time to design all the features and functions that will keep them coming back. Meesho app has quickly become the go-to choose even amongst avid app users due to its user-friendly interface as well as the built in cataloguing and sourcing capabilities. Have you thought of how you could maximise promotions for your creation? Investigate analytics and deploy comprehensive marketing tactics. Plus, providing secure payment options means improved customer satisfaction levels across the board while guaranteeing a smooth checkout process for each customer. Be sure to include all these elements in your own mobile offering.  

Choose the Right Technology Stack 

Deciding on the correct technology stack is essential for crafting an app like Meesho. This stack must be suitable for scaling, dependable and accessible. Here are a few pieces of technology that can come in quite handy:  

• Frontend: React.js, Angular.js, Bootstrap 

• Backend: Node.js, MongoDB 
• Frameworks: Django, Ruby on Rails 

Create a Roadmap for Development 

Once you’ve identified the features and chosen the technology stack, it’s time to create a roadmap for development. The roadmap should include the timeline, resources needed, and cost associated with each phase of development. This will help you stay on track and ensure that your project is completed in a timely manner.  

Test 

Make sure to prepare for an effective launch by thoroughly testing the app. Have a team look over several detail and double check for any potential bugs. Once everything checks out, get ready to celebrate as your app takes off. Push it live and kickstart the promotion – this could be celebrating on social media and creating buzz with influencers, and lots more. Don’t miss out on any of the opportunities that come with launching an exciting new app.  

Backend & Infrastructure 

Developers must look beyond the user interface of the application and consider its back-end receptors that will support its overall functioning. This entails setting up servers, constructing broadband access, laying out databases, and assimilating other software components, such as APIs or payment systems, in the mobile architecting. With all these elements combined developers can guarantee a seamless usage experience for users of their product. 

Marketing & Launch 

The last step in developing an app like Meesho is marketing and launching. This includes creating promotional content to spread awareness of the application and drive downloads on various platforms. Additionally, developers need to be ready for the launch by setting up analytics tools that track user engagement, as well as any bugs or glitches that occur. 

Also read: Top 7 Reasons Why eCommerce Business Needs Mobile App

How to Monetize a Meesho-like app?

Monetizing a Meesho-like app can be challenging as it involves understanding various factors such as user acquisition strategies, customer loyalty strategies, pricing models, marketing strategies, and more. In this article, we will discuss how to monetize a Meesho-like app in the most effective way possible.

User Acquisition Strategies:

The first step in monetizing a Meesho-like app is to acquire new users. This can be done through various methods such as email campaigns, influencer marketing, organic search engine optimization (SEO), word-of-mouth, and more. Each of these methods has its own set of pros and cons, so it is important to choose the right one for your business. Additionally, you should also design a user onboarding process that encourages new users to use the app.

Customer Loyalty Strategies:

One of the key aspects of monetizing a Meesho-like app is to establish customer loyalty. This can be done by offering attractive discounts, rewards programs and other incentives to users. Additionally, you should also focus on providing excellent customer service to ensure that your customers have a positive experience when using your app.

Pricing Models:

Apart from user acquisition and customer loyalty strategies, pricing models are also an important factor to consider when monetizing a Meesho-like app. Different types of pricing models such as subscription plans, one-time purchase options or revenue sharing can be used depending on the nature of your business. You should also test different pricing models to understand which model works best for your business.

Marketing Strategies:

Marketing is another key factor that needs to be considered when monetizing a Meesho-like app. You should use various techniques such as content marketing, search engine optimization, pay-per-click advertising, and social media campaigns to promote your app. Additionally, you should also focus on building relationships with influencers to increase the reach of your app.

Analysing Data:

Data analysis is a vital component of monetizing a Meesho-like app. You should use various analytics tools such as Google Analytics or Firebase to analyze user behavior and understand how your app is performing. This will enable you to take the necessary steps to improve user engagement, increase conversions and boost revenue.

Also read: Cost Analysis of Developing eCommerce App Like Amazon

How to monetize a Meesho-like app? 

Monetizing a Meesho-like app can be quite demanding, requiring an in-depth look into user acquisition strategies, customer loyalty tactics, pricing models, and marketing schemes.  

User Acquisition Strategies 

Acquiring new users is the first step to monetizing an app like Meesho. Comprehensive research is needed to choose the method that best fits your business. This could be anything that runs from email campaigns, influencer marketing, organic SEO services, word-of-mouth advertising and other creative techniques. Each also has its own set of pros and cons, thus determining which technique works for you is crucial to the overall success of your strategy. Moreover, getting those users on board with your proposition gets effective with a designer onboarding process that convinces them to actively use your application. 

Customer Loyalty Strategies 

To successfully monetize a Meesho app, customer loyalty must be nurtured from the ground up. That’s why providing attractive discounts and rewards programs has been found to be effective for similar companies. And don’t forget what could be the most beneficial of all—high quality customer service. Through actively engaging with your clients and fostering an enjoyable experience on your app, their satisfaction guarantees the likelihood that the company growth will continue over time. 

Pricing Models 

When it comes to monetizing an app like Meesho, there is more to consider than just user acquisition and customer loyalty strategies. Price models are also crucial. Subscription plans, one-time purchase options or revenue sharing plans should be selected carefully based on the nature of your business. Experimenting with these different types of pricing models can provide insight into which one will work best with your specific business model — so don’t be afraid to try something new. Testing various pricing strategies can enable greater understanding of how reasonable fares might be in the competitive market.  

Marketing Strategies 

When it comes to monetizing a Meesho style app, marketing plays an essential role. To maximise the reach of your app and boost its credibility, it’s imperative to adopt various techniques such as content marketing, search engine optimization, pay-per-click advertising and social media campaigns. These strategies will help your business get seen by your target audience. Furthermore, forming relationships with influencers in the industry has the potential to significantly increase engagement. All the measures taken together can effectively guide your business towards success in this competitive environment. 

Analysing Data 

Data analysis is essential to finding ways to monetize a Meesho-like app. Google Analytics and Firebase are popular analytics tools that can help you analyse user behaviour so you can make informed decisions for improving app functionality. With these data insights, you can optimise user engagement strategies, target the ideal customer base and maximise conversion rates — all of which result in increased revenue. 

What Does It Take to Develop a Meesho Like App? 

When striving to develop a Meesho-like app, suitable developers are imperative. Without highly experienced engineers and coders educated in the intricacies of e-commerce, like front and back-end technology, user interface design for mobile apps, database management, servers’ structure and security regulation, completing such a project may be impossible. The cost of creating a novel Meesho invention will fluctuate with different factors affecting the outcome of the finished product – including range of objectives accomplished, overall complexity and necessity for features. 

Factors Influencing the Cost to Develop a Meesho Like App

The cost of developing an app like Meesho depends on several factors such as platform (iOS or Android), complexity of the app, country of development, hourly rate of the development team and more. Let’s have a look at each of them in detail: 

Platform: 

With the advent of powerful yet versatile platforms like iOS and Android, choosing which one you build your app on can have wide ranging cost implications. For instance, an app created for iOS is usually priced at a higher rate than projects designed for the Android platform. Moreover, if businesses opt to use dual support across both platforms, the overall expenditure needed can also increase significantly.   

App Complexity: 

Creating an app like Meesho comes with its own set of complexities, which directly affect the cost of development. Depending on several factors including signup/login, payment gateway integration, and other functionalities requested by the client, the cost will adjust accordingly. The need for more complex features could lead to a considerable spike in the overall development cost. 

Country of Development: 

The geographic location of your development team can have a systemically important impact on the cost of creating an app such as Meesho. To suggest a practical example, constructing an app within the United States or Europe is considerably more expensive than in India, often due to higher taxation or wages. By opting to develop within India, investment in conception and production while maintaining reasonable quality overall may be massively augmented. Therefore, it pays to do some necessary worldwide market research before commencing down any development route.  

Hourly Rate of the Development Team: 

The development team’s hourly rate also plays a major role in determining the cost of development. The hourly rate of developers varies from country to country and region to region.  

Based on these factors, the approximate cost to build a Meesho-like app is: 

• For an Android App – $25,000 – $30,000
• For an iOS App – $27,000 – $35,000 
• For both Android and iOS Apps – $50,000 – $65,000

Apart from the cost of app development, there are other costs associated with launching and maintaining an eCommerce platform like Meesho. These include hosting costs, marketing costs, and more 

Conclusion

Creating an app like Meesho may seem like no small task, but with the right plan and strategies in place it’s well within reach. The first step is to really understand your target audience to make sure your features and functionalities speak directly to them. From there you can choose the best technology stack for development, develop a roadmap for it, go through rigorous testing, and launch it to the world. Finally, promote your new app on every channel you can think of to get it in front of potential users. By being thorough with each stage of the process and strategizing around it properly, you’ll be able to create an amazing app like Meesho that will gain a steady stream of users who love what you have built. 

Why Choose QSS Technosoft Inc as your development partner?

At QSS Technosoft Inc, we specialise in making sure your app development meets both big and small business needs. Experienced developers leveraging cutting edge technologies have your back. Your user’s satisfaction should always remain at the highest priority and our team understands this aspect deeply. We’re immensely proud of our capabilities to deliver products utilising the latest tools. This allows us to create applications such as Meesho having the capability for widespread success on a large scale. Don’t hesitate—leverage our innovative solutions today. 

We are proud to mention that our work has been recognized by leading B2B reviews and research platforms like GoodFirms, Clutch, MirrorView, and many more.