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Building Custom Charts and Dashboards in Salesforce

Custom Dashboards
September 15, 2025 by
Building Custom Charts and Dashboards in Salesforce
Rashmi Kanti

Table of Contents


Summary

In today’s global business landscape, Salesforce applications play a pivotal role in driving efficiency, decision-making, and user engagement. By combining multi-language support with custom dashboards and charts, businesses can expand their market reach while ensuring data-driven strategies. Multi-language functionality enhances accessibility, user satisfaction, and compliance across regions, while customized dashboards deliver real-time KPIs, predictive insights, and tailored visualizations for smarter decisions. With dynamic dashboards, AI integration, and external BI tools, Salesforce offers scalable, future-ready solutions. Despite challenges like cost, translation management, and performance, careful planning ensures success. QSS Technosoft Inc. stands out as a trusted partner, delivering secure, customized Salesforce solutions to help organizations maximize value and achieve global impact.


Introduction

In the vibrant corporate arena of today, having access data to a diverse and international consumer base is indispensable for success. Whether a fledgling firm or a transnational conglomerate, installing multi-language support in Salesforce applications can vastly improve the user experience and widen the target market.  

Salesforce dashboards and custom report charts provide organizations with a clear visual representation of key metrics, enabling quick insights and informed decision-making. They consolidate complex Salesforce data into intuitive, real-time displays that highlight trends and performance, including critical figures such as total sales. With the right customization, businesses can go beyond standard salesforce reports to tailor dashboards and charts to specific data points and unique needs, enhancing analytical depth and strategic action.

Creating a new report is often the first step in this process, as it allows you to define the precise data set that will feed into your dashboards and visualizations. For those looking for additional guidance, the official salesforce help article offers comprehensive instructions and best practices to optimize dashboard creation and management.

This article examines the significance of multi-language support in Salesforce apps and offers a step-by-step directive on constructing it effectively. 

Why Dashboards and Charts Matter in Salesforce

Comprehensive 360° View of Performance

Salesforce dashboards consolidate data from sales, service, and marketing teams into a single visual interface. This holistic perspective enables businesses to monitor overall performance and identify cross-functional trends easily. By integrating multiple data sources, dashboards provide a complete picture that supports strategic alignment.

Real-Time Decision-Making and KPI Tracking

Dashboards offer real-time data updates, allowing users to track key performance indicators (KPIs) as they evolve. This immediacy empowers sales managers and executives to make informed decisions quickly and respond proactively to changing business conditions. Continuous KPI monitoring helps ensure targets are met and resources are optimized.

Benefits of Customizing Beyond Standard Charts

While Salesforce provides out-of-the-box charts, customizing dashboards with various chart types and widgets enhances data visualization. Tailored dashboards can highlight critical metrics specific to your business needs, improving clarity and user engagement. Going beyond standard report charts also supports deeper analysis and better storytelling with data. Additionally, organizing your reports within a well-structured report folder ensures easy access and management, streamlining the process of building dashboards. You can also add rich text components to your dashboards to provide context, explanations, or instructions, enhancing the overall user experience.

Understanding Salesforce Dashboards and Charts

Standard Salesforce Dashboards

Standard Salesforce dashboards provide pre-built visualizations that display key metrics and data from Salesforce reports. They offer quick insights but have limitations in customization and flexibility, often restricting users to basic chart types and fixed layouts.Salesforce dashboards present multiple reports side-by-side using dashboard widgets on a single dashboard page layout.

Custom Dashboards

Custom dashboards allow greater flexibility by enabling users to personalize data views, incorporate advanced analytics, and tailor widgets to specific business needs. They support dynamic filters and a wider range of chart types, empowering deeper data analysis and actionable insights.

Types of Charts in Salesforce

Salesforce supports various chart types to visualize data effectively, including:

  • Bar chart

  • Line chart

  • Pie chart

  • Funnel chart

  • Gauge chart

  • Scatter chart

These chart types help represent different data patterns and trends, making it easier for users to analyze specific data points and make informed decisions.

team and dashboard viewers always have access to the latest insights without manual intervention.

The Significance of Multi-language Support 

Expanded Market Reach:  

Offering services in multiple languages has the potential to extend your consumer base and target new markets, widening your reach.   

Optimised User Experience:  

When your Salesforce application s presented in their chosen language, customers are far more likely to participate. This yields elevated rates of satisfaction and loyalty.  

Adherence and Accessibility:  

In certain areas, providing content in the native language is not just an inclination but a binding mandate. By furnishing multi-lingual support, you can guarantee conformance with these regulations.   

Competitive Advantage:  

Offering multi-language support can help give your business a boost in competition compared to other businesses that haven't implemented this attribute. It can be used as a major selling point to possible clients. 

Steps to Building Multi-language Support in Salesforce

Now, let's dive into the practical steps to implement multi-language support in your Salesforce apps.  

Plan Your Language Strategy

Before diving into development, you should carefully plan your language strategy. It's crucial to ensure your reports are in place and available for users before setting up a dashboard. Also, consider adding a table of contents to your documentation or training materials to help users quickly navigate through key sections and find relevant information efficiently. Consider the following, so that dashboard viewers choose the most relevant data views for their needs:

  • Identify Target Languages: Determine which languages are most relevant to your user base. Start with the most spoken languages and expand as needed. 

  • Content Localization: Decide which parts of your Salesforce app need to be translated. This could include UI labels, error messages, help documentation, and user-generated content. 

  • Translation Management: Choose how you will manage translations. You can hire professional translators or use machine translation services but ensure the quality of translations. 

Customise Salesforce Labels and Messages 

Salesforce app development provides a Label Translation feature that allows you to translate standard and custom objects, fields, and picklist values. Conditional highlighting can be used in dashboards to emphasize critical metrics within tables.Here's how: 

  • Navigate to Setup > Translation Workbench > Translation Settings. 

  • Enable Translation Workbench. 

  • Add the languages you want to support. 

  • Translate custom labels, picklist values, and other components. 

Translate Visualforce Pages and Lightning Components

If your Salesforce app includes Visualforce pages or Lightning components, you'll need to make them language aware. Here's how: 

  • Use Salesforce's $Label global variable to reference translated labels and messages within your code. 

  • Create separate Visualforce pages or components for each supported language and load the appropriate one based on the user's language preference. 

Manage Translated Content

As your Salesforce app evolves, you'll need to update and add new content. Managing translations efficiently is crucial: 

  • Implement a process for updating translations whenever there are changes in your app's content. 

  • Consider using a translation management tool or integrating with a translation service to streamline this process. 

Handle User Preferences

Allow users to select their preferred language. You can achieve this by: 

  • Creating a custom user profile field for language preference. 

  • Providing language selection options in your app's settings or user profile settings. 

Test Thoroughly

Before rolling out multi-language support to your entire user base, conduct thorough testing. Ensure that: 

  • Translations are accurate and contextually appropriate. 

  • Language switching works seamlessly without errors. 

  • All UI elements, including buttons and navigation, display correctly in all supported languages. 

User Training and Documentation

Communicate the new multi-language features to your users and provide documentation on how to change their language preferences if needed. 

Monitor and Gather Feedback

After implementing multi-language support, continuously monitor user feedback and usage patterns. This will help you identify any issues or areas for improvement. This article solve your issue by providing clear guidance and practical steps to ensure your Salesforce apps effectively support multiple languages, enhancing user experience and expanding your market reach, especially within the Lightning Experience interface.

Steps to Building Custom Charts and Dashboards in Salesforce

Step 1: Define Objectives and KPIs – Clarity Before Customization

Begin by clearly defining the goals of your dashboard and the key performance indicators (KPIs) you want to track. Understanding what insights you need will guide your customization choices. This clarity ensures the dashboard remains focused and actionable for its intended audience.

Step 2: Select the Right Data Sources

Identify the most relevant Salesforce objects and existing reports that contain the data you need. You can also integrate external data sources if necessary to provide a comprehensive view. Ensuring data accuracy and relevance is critical for meaningful visualizations. Use the chart editor to customize the appearance and settings of your charts, allowing you to tailor the visual representation to highlight key insights effectively.

Step 3: Choose the Right Chart Type

Select chart types that best represent your data and the story you want to tell. For example, use bar charts for comparisons, line charts for trends, and funnel charts for sales pipelines. Matching chart types to use cases enhances clarity and user understanding. Additionally, when creating documentation or training materials for your dashboards, be sure to show table of contents to help users quickly navigate key sections and find relevant information efficiently.

Step 4: Customize Layout and Components

Arrange dashboard widgets thoughtfully to optimize readability and workflow. Add filters and drill-down capabilities to allow users to explore specific data segments. Group data logically to highlight critical metrics and facilitate deeper analysis.

Step 5: Share and Automate

Set up sharing settings to ensure the right users have access based on their roles and permissions. Automate report scheduling and dashboard refreshes to provide real-time or regular updates. This keeps your team informed and supports timely decision-making, ensuring that your team's dashboards always display the most current and relevant data.

Dynamic vs Static Dashboards in Salesforce: A Comparison Table

Feature

Dynamic Dashboards

Static Dashboards

Data Visibility

Shows data based on the logged-in user's access rights

Shows the same data to all users based on the dashboard running user

Running User

Varies dynamically depending on who views the dashboard

Fixed running user defined when the dashboard is created

User Personalization

Personalized views tailored to each user's permissions

Same view for all users regardless of their permissions

Number of Dashboards Needed

One dashboard can serve multiple users

Separate dashboards needed for different user views

Use Case

Ideal for organizations with complex sharing rules and diverse user roles

Suitable for scenarios where uniform data view is sufficient

Security

Respects user's sharing settings and role hierarchy

Access limited to data visible to the running user only

Performance

May have slight performance impact due to dynamic data retrieval

Generally faster as data is pre-defined

Setup Complexity

Requires careful configuration of user permissions and sharing rules

Easier to set up with a fixed running user

Preview Capability

Admins can preview dashboard from different user perspectives

No preview option for different users

Refresh Behavior

Refreshes data based on the current viewer's access

Refreshes data based on the running user's data

This comparison helps you choose between dynamic and static dashboards based on your organization's needs for data security, personalization, and scalability.

Advanced Customization Options

Dynamic Dashboards with Role-Based Views

Dynamic dashboards in Salesforce allow users to see data tailored to their role and permissions. This ensures that sales reps, sales managers, and executives each view relevant metrics without creating multiple dashboards. By leveraging role hierarchy and sharing settings, dynamic dashboards simplify data access while maintaining security. This feature enhances collaboration by providing personalized insights to every team member. Additionally, including a table of contents in your dashboard documentation or training materials can help users quickly navigate key sections and understand the dashboard's features effectively.

Integration with External BI Tools

Salesforce dashboards can be integrated with powerful external business intelligence tools like Tableau and Power BI. This integration enables advanced data visualization and deeper analytics beyond Salesforce’s native capabilities. Users can combine Salesforce data with other enterprise data sources for comprehensive reporting. Seamless connectivity ensures real-time data synchronization and enriched decision-making, making these other tools valuable complements to Salesforce dashboards.

Adding Interactive Filters for Personalized Exploration

Interactive filters empower dashboard viewers to customize their data views on the fly. Users can apply standard filters or create custom ones to drill down into specific segments or timeframes. This flexibility enhances user engagement and enables more granular analysis without modifying the underlying reports. Filters can be added easily through the dashboard report builder’s drag-and-drop interface.

Embedding AI-Powered Predictive Insights

Embedding AI-driven predictive analytics within Salesforce dashboards offers proactive business intelligence. Predictive models can forecast sales trends, identify at-risk accounts, and recommend next best actions. Integrating AI insights directly into dashboards helps sales teams make smarter, data-driven decisions. This advanced customization elevates dashboards from static reports to dynamic strategic tools.

Real-World Use Cases

Sales Pipeline Visualization and Forecasting

Salesforce dashboards provide sales teams with clear, real-time visualizations of their sales pipelines. These dashboards help managers track deal stages, identify bottlenecks, and forecast future sales revenue accurately. By consolidating data from multiple reports, teams can prioritize efforts and drive better sales outcomes. Funnel charts can visually represent the sales pipeline, aiding sales managers in identifying potential bottlenecks.

Customer Service Performance Tracking

Customer service leaders use dashboards to monitor key metrics like case resolution times, customer satisfaction scores, and agent productivity. These insights allow for quick identification of performance gaps and help optimize resource allocation to improve overall service quality and customer experience. Typically, users access these dashboards through the reports tab, which serves as the central hub for managing and viewing Salesforce reports and dashboards.

Marketing Campaign ROI Analysis

Marketing teams leverage dashboards to measure the effectiveness of campaigns by tracking leads generated, conversion rates, and return on investment. Real-time data visualization enables marketers to adjust strategies promptly, allocate budgets more efficiently, and demonstrate campaign impact to stakeholders.

Executive Dashboards for Leadership Teams

Executives rely on dashboards that aggregate critical business metrics across departments, providing a high-level overview of organizational health. These dashboards support strategic decision-making by highlighting trends, risks, and opportunities, ensuring leadership stays informed and aligned with company goals.

Challenges and Considerations 

While building multi-language support in custom Salesforce appsan offer numerous benefits, it comes with its own set of challenges and considerations: 

  • Cost: Translating content and maintaining translations can be costly, especially if you support multiple languages. 

  • Maintaining Consistency: Ensuring consistent terminology and messaging across languages can be challenging. 

  • Updating Content: As your app evolves, you'll need to keep translations up to date. 

  • User Experience: Switching between languages should be intuitive and seamless for users. 

  • Performance: Loading multiple language versions of Visualforce pages or components can impact performance. 

  • Legal and Cultural Considerations: Be aware of legal requirements and cultural sensitivities when translating content. 

Future of Salesforce Dashboards

AI-Driven Analytics and Predictive Dashboards

The future of Salesforce dashboards is increasingly shaped by AI-driven analytics. These dashboards leverage machine learning algorithms to analyze vast datasets and uncover hidden patterns, offering predictive insights that help businesses anticipate trends and make proactive decisions. Predictive dashboards can forecast sales outcomes, identify at-risk accounts, and recommend next best actions, transforming dashboards from static data displays into dynamic strategic tools. This AI integration enhances accuracy and speeds up decision-making processes, empowering sales teams to stay ahead of the competition. As AI technology evolves, these dashboards will become even more intuitive and personalized to user needs. Embracing AI-driven analytics will be essential for businesses aiming to maximize the value of their Salesforce data.

Natural Language Queries and Voice-Enabled Dashboards

Natural language processing (NLP) is revolutionizing how users interact with Salesforce dashboards. Future dashboards will support natural language queries, allowing users to ask questions and receive instant visual answers without needing technical expertise. Voice-enabled dashboards will enable hands-free operation, making it easier for busy sales managers and reps to access critical data on the go. This advancement will democratize data access, allowing all team members to explore insights effortlessly. By simplifying interaction through conversational interfaces, dashboards will enhance user engagement and adoption. The combination of NLP and voice technology will make Salesforce dashboards more accessible and efficient in delivering real-time answers.

Integration of IoT and Real-Time Streams into Salesforce Dashboards

The integration of Internet of Things (IoT) devices and real-time data streams is set to transform Salesforce dashboards significantly. By incorporating live data from IoT sensors, wearables, and connected devices, dashboards will provide up-to-the-minute insights into operational performance, customer behaviors, and product usage. This real-time visibility enables faster response times and more informed decision-making. For example, sales teams could monitor product inventory levels or equipment status directly within Salesforce dashboards. The fusion of IoT data with traditional Salesforce reports will create a richer, more comprehensive view of business metrics. As IoT adoption grows, real-time streaming data will become a critical component of future Salesforce dashboard capabilities.

What distinguishes QSS Technosoft Inc as the perfect Salesforce partner? 

At QSS Technosoft Inc, we are cognisant that every business and its objectives are not the same. This is the reason why our methodology for building mobile applications is centred on devising specialised solutions to observe your specific project aspirations.

We endeavour to provide superior service by extending the superlative customer experience throughout the whole development cycle. Our team of experienced experts fuses profound technical proficiency with an enthusiasm for technology to ensure that your venture is finished inside the expected time frame and within budget.  

We are justifiably proud of our aptitude to furnish robust, secure, effortless and user-friendly mobile applications that satisfy your corporate needs. Our mobile app development process initiates with grasping the foremost needs of each project. We then structure personalised approaches to confirm that our goals for success are accomplished economically while satisfying the highest standards of security and dependability.  

We exercise advanced methods and technologies to confirm that our mobile applications are appropriate for both Android and iOS platforms. Our group of developers possess knowledge in a range of languages including Java, Kotlin, Swift, and Objective-C, which enables us to provide excellent services swiftly. 

Conclusion

In an increasingly globalised world, providing multi-language support in Salesforce apps is not just a nice-to-have feature but a strategic imperative. It can expand your market reach, enhance user satisfaction, and give you a competitive edge. By following the steps outlined in this article and considering the challenges, you can effectively build multi-language support and take your Salesforce app to the next level of success. 

The future of Salesforce dashboards is firmly rooted in data-driven decision-making, leveraging AI-powered analytics to deliver deeper insights. These dashboards will become increasingly personalized, adapting to individual user needs and preferences. This evolution empowers businesses to make smarter, faster, and more strategic choices.

QSS Technosoft Inc specializes in delivering customized Salesforce solutions tailored to meet unique business objectives. Their expert team combines technical proficiency with a commitment to timely, secure, and user-friendly application development.

We are proud to mention that our work has been recognized by leading B2B reviews and research platforms like GoodFirms, Clutch, MirrorView, and many more.  

Contact us now. Partner with QSS Technosoft to create custom Salesforce dashboards that transform your data into actionable insights.


FAQs Section

Q:What are Salesforce dashboards?

A:Salesforce dashboards are visual displays that show important business data from Salesforce reports in charts and tables. They help users quickly understand performance and trends.

Q:How do I create dashboards in Salesforce?

A:You create dashboards by first building reports with the data you want. Then, use the dashboard builder to add widgets like charts, tables, or metrics based on those reports.

Q: What are dashboard widgets?

A:Widgets are the building blocks of dashboards. They can be charts, tables, gauges, or metrics that display specific data from your reports.

Q:Can I customize the charts in a dashboard?

A:Yes, you can customize chart types, colors, and data groupings to best represent your data and make it easier to analyze.

Q:What is a dynamic dashboard?
A: A dynamic dashboard shows data based on the logged-in user’s permissions, so each user sees only the data they are allowed to access without creating multiple dashboards.

Q:How do dashboard filters work?
A:Dashboard filters let users narrow down the data shown by selecting criteria like date ranges or regions, making dashboards more interactive and personalized.

Can I change the owner of a dashboard?
Yes, Salesforce allows you to change the dashboard owner if the current owner leaves the company or changes roles.

Q:What types of charts are available in Salesforce?
A:Salesforce supports bar charts, line charts, pie charts, funnel charts, gauge charts, and scatter charts to visualize different types of data.

Q:How often do dashboards update?
A:Dashboards can be refreshed manually or set to refresh automatically to show real-time data.

Q:Are there any limitations on reports used in dashboards?
A:Yes, you cannot use joined reports or historical trend reports as source reports for dashboard widgets.


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